Working together with friend and Hitchhiker Brewing Co. owner Gary Olden and his team, we collaborated on some brand development to help them take their delicious beer mobile.
Meet The Nomad.
A mobile taproom concept built around an imported vintage 1977 Citroën H Van, Gary and his team envisioned this “beer truck” to be an extension of their physical locations. The goal was to carve out a brand with its own unique personality, but tied directly to the parent Hitchhiker identity, giving visitors a familiar feeling when they visit. Stepping up to the bartop of the slate grey historic vehicle, complete with retro-fitted bistro lights, wooden shelves and industrial iron accents feels very much like sitting in one of their taprooms in Mt. Lebanon or Sharpsburg.
“You’re only on the planet once – do something kinda cool.”
— GARY OLDEN
Once a vehicle licensed by the French government for military use, The Nomad is now hitting the streets of Pittsburgh – pouring four different beers on draft, selling cans to-go and will be available for events. The truck, along with the Hitchhiker beer tent and other off-premises service, is now a distinct part of their offering and can be found on it’s own calendar – under the “Wander with Us,” umbrella. Be sure to catch it, if you can!
All graphics were installed by Excel Signworks.