Results Unlimited Universal is a classic example of a business reviving its formal self and reinventing its presence. After a long hiatus, RUU has asked me to help them reemerge into the event and meeting planning marketplace with a fresh identity. Ready to take on the challenges of planning amidst global logistical and technological complexity, RUU requested a clever mixing of its own personality with a wide-reaching perspective for its new mark.
With help from the illustrative talents of friend Kurt Hess, the delicate “world-in-your-hands” rendering was achieved with strong graphical weight, while also hinting at RUU’s identity from years earlier, helping with recognition.
