Day-to-day, I work as part of RadNet’s Web Presence team, handling many front-end design, visual and UX tasks across an entire organization and I am always learning. I have the privilege of working alongside some very talented branding, technical, marketing, content development and PR minds, which makes for exciting mix of challenges everyday.
RadNet is the currently the largest radiology provider in the U.S., to the tune of about 279 imaging centers across California, Maryland, New York, Delaware, Rhode Island and Florida. All of the technology used in the underlying infrastructure is also owned in-house, making for a powerful (and ever growing) tech-forward imaging network.
Over the past year, our team has been working on laying plans for a complete redesign of both the public-facing user experience, as well as patient- and provider-facing user “portals,” where data is being served up securely for both patients and radiology providers alike. Connecting all of this is a large and complex network of sites for multiple RadNet corporate business units, as well as for brick-and-mortor imaging center practices.
The design challenge posed by this project proved fairly complex and included a varied set of use cases: investor-focused users, patients searching for the closest imaging centers, providers looking for the nearest referring imaging center – all across both RadNet-owned imaging practice brands, as well as practices with their own unique brand personas brought aboard via acquisition.