Hitchhiker Brewing Co. Brand Refresh

Hitchhiker Brewing Co. started small in May of 2014 – only a few steps from my door – brewing 93-gallons at a time in the basement of what’s now their Mt. Lebanon Tap Room.

Fast-forward to June of 2017, and after reviving the old Fort Pitt brewery building in Sharpsburg, PA, they’ve grown by a factor of 5. Hitchhiker Brewing Co. now brews on a scale that most patrons of that tiny neighborhood spot never dreamed possible – 465 gallons (15bbl) at a time in a soaring, historical space in the shadow of the old Fort Pitt smokestack – quintessentially Pittsburgh.

Plans for their new larger production facility also included a canning line as well as plans for a much wider distribution network. This was an opportunity to work together updating their website to support these changes while building a “label framework” they could easily run with. All beers are now listed online with up-to-date availability and descriptions while their label template is flexible enough to support whatever wild future ideas they come up with – and it’s all done with their signature wayward-vagabond style.