CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose — children. They act as a child’s advocate in the courts in situations of abuse, neglect and family-centered issues, when children otherwise would have no voice.
Following on the heels of a well-received FY07 Annual Report, CASA of Allegheny County again planned an announcement of their milestones for FY08. This time, not surprisingly, a smaller budget necessitated a more straightforward approach to the communication of CASA’s successes for the year.
Using a single-fold standard-sized self mailing postcard, I designed a simple and warm piece featuring kids holding their “grade” for CASA’s performance for the fiscal year.