Started in 2009,
10% Time is my continued commitment to giving away a portion of my time (10%) to those who need it.
Designers have a responsibility. If we don’t put aside profit margins and pitch in to help do some good, we fall short of proving our full value. If we consider the value of design thinking and what it can do for others – and fail to give it freely – we miss out on the opportunity to make things better. There are many who need help, and as designers it’s our responsibility to seek them out and lend a hand. We think in ways others won’t. We have specialized skills others don’t. It’s our imperative.