Sisters of the Holy Spirit Website

Sisters of the Holy Spirit Website 2017-09-01T15:37:28+00:00

Project Description

Since 2010, a wonderful and generous catholic community of women in the North Hills of Pittsburgh, the Sisters of the Holy Spirit, have been clients. We’ve spent a lot of time together sharing, talking, listening and, of course, eating. (If you’ve never been served a meal by the Sisters of the Holy Spirit, you should drop what you’re doing right now and get yourself there by 5 PM).

Since first meeting, we’ve been working together in a very step-by-step (walk-before-you-run) way to craft clearer, more concise communication to a very specific audience – younger and possibly tech-savvy women who may be considering religious life and vocation. Their problem was clear – declining numbers of sisters in the community and an increasingly urgent need to reach new prospective members. Articulating their message in the same ways were no longer reaching, and a new focus on outreach – communicating in new channels with a refined voice  – was required.

After a significant amount of time helping the women in the SHS community get a handle on what a that focus might look like, including a social media focus, a new community “voice” and some positioning, we turned our collective attention to a brand new web presence. Getting one step closer to the goal of refined content, we first created a brand new home for their pre existing content, and a place for us to present some of the new materials and messages we’ve been creating together. This includes a collection of beautifully powerful imagery donated by Joey Kennedy (wonderfully art directed by talented local artists Randie Snow), along with a integrated video campaign of very personal testimonial stories – coordinated by Erica De Angelis and edited “in-house” – (by me).

With judicious use of precious resources, we had to find ways to minimize costs to provide a platform that the Sisters of the Holy Spirit would be able to sustain on their own in the future. Leveraging a friendly WordPress-powered website structure allowed us to stand up a new presence with minimal time and cost, while giving the Sisters a powerful new communication channel that is updated with ease.

SHS Website redesign offers a generous feature space

SHS Website redesign offers a generous feature space

SHS Website "Called" Video Stories

SHS Website “Called” Video Stories

SHS Website “Called” Video Stories

SHS Website redesign also also added event functionality

SHS Website redesign also also added event functionality

SHS Website allows for Vocations focus

SHS Website allows for Vocations focus

SHS Website History Timeline

SHS Website History Timeline

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