SATURN Conference Website

SATURN Conference Website 2017-09-01T15:37:36+00:00

Project Description




The Software Engineering Institute is a federally funded research development center (FFRDC) affiliated with Carnegie Mellon University. The SEI’s mission is to advance the state of practice for software engineering and related disciplines.

With its inaugural conference in 2006, the SEI’s Architecture Technology User Network (SATURN) Conference became the premier international conference for software architecture practitioners.

Annually, attendees convene on the SEI’s home turf in Pittsburgh, Pennsylvania to share updates and insights, present new tools and methods and participate in courses and workshops. With a small but enthusiastic turnout to SATURN 2006, the SEI claimed its first international conference a success, and quickly turned its attention to achieving growth.


As the statistics indicate, with the help of a successful campaign, from 2007 to 2008 the SATURN conference increased revenue 350% and over doubling registration for the event. The plan included no- to low-cost tactics, including LinkedIn group, Google AdWords pay-per-click advertising and viral video.


As part of the SATURN planning and design team, I worked with the SEI’s Software Architecture Technology (SAT) initiative to craft a communications plan targeting steady annual growth. Through the focused analysis of demographics, reviews of attendee evaluations and feedback, and thoughtful budgetary planning, the team rolled out a integrated strategic communications plan beginning with SATURN 2007.

The transition from 2008 to 2009 will be an evolution of the conference series, with an expanded family of subrands, including SATURN Technology (tools and architecture technology) and the SATURN Network (LinkedIn /user network). With an updated SATURN brand, a redesigned website, and a shift in focus from “Workshop” to premier “Conference,” SATURN 2009 is on course for increased growth.



Work Included:


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