Day-to-day, I work as part of RadNet’s Web Presence team, handling many front-end design, visual and UX tasks across an entire organization and I am always learning. I have the privilege of working alongside some very talented branding, technical, marketing, content development and PR minds, which makes for exciting mix of challenges everyday.
RadNet is the currently the largest radiology provider in the U.S., to the tune of about 279 imaging centers across California, Maryland, New York, Delaware, Rhode Island and Florida. All of the technology used in the underlying infrastructure is also owned in-house, making for a powerful (and ever growing) tech-forward imaging network.
Over the past year, our team has been working on laying plans for a complete redesign of both the public-facing user experience, as well as patient- and provider-facing user “portals,” where data is being served up securely for both patients and radiology providers alike. Connecting all of this is a large and complex network of sites for multiple RadNet corporate business units, as well as for brick-and-mortor imaging center practices.
The design challenge posed by this project proved fairly complex and included a varied set of use cases: investor-focused users, patients searching for the closest imaging centers, providers looking for the nearest referring imaging center – all across both RadNet-owned imaging practice brands, as well as practices with their own unique brand personas brought aboard via acquisition.
I helped lead our team through a series of wireframe mockups – first rough, then high fidelity – in order to test our decisions and plan for the appropriate user flows as they mapped to the use cases. We found the InVision App fantastic for high fidelity mockups and rapid prototyping. I am forever a fan of this tool.
Before digging too deep into high-fidelity mockups, I did some up-front work to establish a “style tile” which included all colors, type styles, textures, treatments and iconography to be used throughout the design. This was a helpful guide as we designed the various page types as it removed much of the guesswork in making those kinds of decisions. I was also able to add to the style tile as new elements were developed or existing ones evolved, which made this a living document throughout the design phase.
One of the more important pieces of functionality on the RadNet corporate site was a geography-based location tool, specifically one that made a best-guess of the users locations, and offered imaging center location results based on proximity. A custom search utility was designed and built to offer this functionality both on-page and as part of a fly-out utility menu.
RadNet Branded Practice Site Detail
Examining the responsive experience was also part of the initial design phase. Taking a “mobile first” approach to much of the page structure helped to streamline decision making, considering how elements gracefully respond to various screen widths and devices.