Greater Harmony Chorus Identity

Greater Harmony Chorus Identity 2017-09-01T15:37:34+00:00

Project Description

The friendly group at Greater Harmony Chorus in Pittsburgh, PA (a division of the Sweet Adelines International singing group) asked for a bit of help sprucing up their identity. I agreed, and donated a bit of logo development.

Using an abbreviated version of the brand exploration process used with Emmanuel Christian Church, I was able to expedite the process for them, making responsible use of everyone’s time. It was a great way to field-test this process again, and I can’t say enough about the ability of this approach to uncover some great insight about a brand’s personality. Thanks again, DK Holland!

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