Project Description

On the heels of the Fight For Zero campaign rollout, some of the materials in the suite have been reworked, this time aimed at school-aged teens and college-aged youth on their campuses.

Fight For Zero Postcards

Faced with the challenge of appealing to a younger audience, I was focused on finding ways of making the materials disruptive. In order to get the attention of an already media-saturated demographic – not to mention one with their minds “made up” about most everything – the look of the materials needed to be a bit louder than the campaign’s earlier collateral. Admittedly, I have been influenced by much of the stylistic rendering seen in propaganda posters, specifically the Cuban posters from the late 1950’s to the early 1960’s.

With a nod to the bold depiction of imagery of this era in poster design I mixed imagery and texture, a strong connection back to the parent campaign along with a new “badge” that gives the youth materials an unique device, helping them stand on their own.

Postcards and posters were produced – all tied to the fightforzero.org website “Teen Only” area.

Fight For Zero Postcard Detail

Fight For Zero Postcard Detail

Fight For Zero Postcard Detail

Fight For Zero Postcard Detail

Fight For Zero Postcard Detail

Fight For Zero Postcard Detail

Fight For Zero Postcard Detail

Fight For Zero Postcard Detail

Fight For Zero Poster Detail

Fight For Zero Poster Detail