Century Interiors has been in business since 1989, and has now turned some of their attention to marketing themselves on the Web.

Much in the same way that Century builds lasting relationships with their clients with a “phased” approach to their renovation dreams, I worked with them to start out small while still allowing for plenty of room to grow.

Building a small site using a customized WordPress installation, Century Interiors serves up company information featuring their team of skilled craftsmen, along with a communication mechanism for both potential customers as well as future team members. This approach gets Century off the ground and provides them with a solid initial web presence with tools for growth.

Customers are able to communicate with Century about potential projects, get quotes and connect directly, either by phone or social media. The site also allows craftsmen interested in joining the Century Interiors team a way to inquire about opportunities with their crew.

Visit the Century Interiors Website >

Firm: Daniel Pipitone (freelance)

At the outset of the project, RevolutionWellness was only an idea on paper. After an extensive logo exploration and settling on an identity and positioning strategy, RevolutionWellness.com (link retired) was created as the vehicle for building the program’s subscriber base.

The website presented the entire plan approach and background research to interested users. It also acted as the initial contact point between plan users and the company, with contact form and planner tools, including a BMI and calorie calculator.

/ RevolutionWellness Background /

RevolutionWellness is the result of one man’s heartfelt desire for wellness. A personal search for a balance in diet, exercise and emotional well being led to a platform from which he could share his research and plan for healthful success.

Visit RevolutionWellness.com > (link retired)

Firm: Daniel Pipitone (freelance)

CASA of Allegheny County is just one local organization in a nationwide network of regional CASA offices. With strict national identity guidelines to adhere to, CASA of Allegheny County made clever use of their standards to recreate a full set of materials from the ground up.

Their new presence in the community started with a fresh new website, complete with smiling children and a warm and inviting look and feel. A primary goal for CASA’s new campaign was recruiting volunteers. An increase in these numbers means more help for the children — and that’s top priority. Launch of the new site increased their website traffic by more than 120%.

The CASA site also underwent a revamp  in February of 2008 to wrap the entire site architecture in a content management system (CMS). CASA staff can now handle all of the needed changes using a customized administrative interface.

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose – children. They act as a child’s advocate in the courts, in situations of abuse, neglect and family-centered issues, when children would otherwise have no voice.

/ Award /
2005 ADDY
Website | Public Service

View all the CASA materials >

Visit CASA’s website >