It has been found that in rural communities where men and women tend to stay in traditional roles, where people avoid asking for help, and where there is less awareness of domestic violence and its impact on victims and children are communities where it is harder for domestic violence victims to seek out the resources they need.

That statement opened the first paragraph of the request for proposals I received from the Crisis Shelter of Lawrence County, speaking loudly to me that my involvement in this project seemed hardly like a choice. This factual information was followed up by what can only be described as truly disturbing statistics that were nothing short of astonishing and, frankly, difficult to accept. Enter the Crisis Shelter of Lawrence County, who was planning an ambitious Rural Family Violence Awareness and Intervention Initiative, aimed at changing this situation in Lawrence County and beyond with tools, resources and awareness messaging to put these issues (and the need to combat them) in the spotlight.

I responded by helping them create a integrated campaign with a full spectrum of materials, including outdoor boards, print media placement, TV and web-based video and a “toolkit” which carried a suite of printed collateral – postcards and large-format posters.

The campaign centered around the concept that, according to the facts and statistics, the cycle of abuse and violence is perpetuated by “silence” or doing nothing. The “equation” metaphor worked to get at this idea while the “Fight for Zero” tagline became the pivot point for the call to action. While statistics revealed information like “90% of date rapes involve alcohol”  the Crisis Shelter’s call to action becomes “Donate and Fight For Zero” or “Speak up and Fight For Zero.” In two phases (adult-specific and teen-specific messaging), the campaign worked to drive traffic to their website, fightforzero.org, which was created by Forward Trends, which offered an innovated set of counseling resources and informational tools – all free as part of the Crisis Shelters grant-funded initiative.

Video production by Uppercut

See the entire campaign here >

Firm: Software Engineering Institute | CERT

I provided creative direction, assisted with writing, created all informational and diagrammatical support graphics and coordinated deployment of final video podcasts.

// Part 1 | Project
Part 1 covers the project team’s involvement in international standards bodies, their managed string and secure integer libraries, their collaborations with various government and commercial organizations, and other areas of work.

// Part 2 | Standards
Part 2 talks about the CERT secure coding standards, a collection of rules and recommendations for secure coding in C, C++, and other programming languages that is being developed through a community process.

// Part 3 | Training
Part 3 describes training in C and C++ secure coding practices that he and other members of the project are providing to software developers, undergraduate and graduate secure coding courses, and other training activities.

Firm: Software Engineering Institute

In an effort to reinvigorate a dated preexisting inventory of DVD presentations, a new introduction was created for adding to the front of all preexisting SEI digital content, and a new production plan was rolled out for all new content.

All previously created editions will be re-packaged with new branding and marketed as the “Classic Collection,” while new content is developed within the family that includes, “Showcase Collection,” and “Educational Collection” presentations.

This approach allowed for a cost-effective way to repurpose old content, bringing the presentation in-line with the SEI’s newly developed corporate branding standards, while also providing a production framework for new content as they move forward.

Promotional trailers were also developed and used for marketing purposes via YouTube.

/ SEI Background /

The Software Engineering Institute is a federally funded research development center (FFRDC) affiliated with Carnegie Mellon University. The SEI’s mission is to advance the state of practice for software engineering and related disciplines.

View the Video Intro:

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View the Promotional Trailer:

Firm: Giant Ideas

I was responsible for TV campaign art direction, as well as writing, and production coordination of radio promotional spots. This includes overseeing sound design and VO.

/ Heinz Background /

Heinz. Need I say more? The world leader in premium condiments, and always an eye on the end zone!

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Listen to the radio spot: