Firm: Software Engineering Institute

In an effort to reinvigorate a dated preexisting inventory of DVD presentations, a new introduction was created for adding to the front of all preexisting SEI digital content, and a new production plan was rolled out for all new content.

All previously created editions will be re-packaged with new branding and marketed as the “Classic Collection,” while new content is developed within the family that includes, “Showcase Collection,” and “Educational Collection” presentations.

This approach allowed for a cost-effective way to repurpose old content, bringing the presentation in-line with the SEI’s newly developed corporate branding standards, while also providing a production framework for new content as they move forward.

Promotional trailers were also developed and used for marketing purposes via YouTube.

/ SEI Background /

The Software Engineering Institute is a federally funded research development center (FFRDC) affiliated with Carnegie Mellon University. The SEI’s mission is to advance the state of practice for software engineering and related disciplines.

View the Video Intro:

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View the Promotional Trailer: