Firm: Software Engineering Institute

To support newly upgraded and enhanced security within the SEI’s main building in the Oakland area of Pittsburgh, a glass enclosure was installed with security badge access points. With a great opportunity for a branded environment, I have designed an application of the SEI signature for the glass and installed using a “frosted” vinyl application.

/ SEI Background /

The Software Engineering Institute is a federally funded research development center (FFRDC) affiliated with Carnegie Mellon University. The SEI’s mission is to advance the state of practice for software engineering and related disciplines.

Firm: Software Engineering Institute

With its inaugural conference in 2006, the SEI’s Architecture Technology User Network (SATURN) Conference became the premier international conference for software architecture practitioners.

Annually, attendees convene on the SEI’s home turf in Pittsburgh, Pennsylvania to share updates and insights, present new tools and methods and participate in courses and workshops. With a small but enthusiastic turnout to SATURN 2006, the SEI claimed its first international conference a success, and quickly turned its attention to achieving growth.

As part of the SATURN planning and design team, I worked with the SEI’s Software Architecture Technology (SAT) initiative to craft a communications plan targeting steady annual growth. Through the focused analysis of demographics, reviews of attendee evaluations and feedback, and thoughtful budgetary planning, the team rolled out a integrated strategic communications plan beginning with SATURN 2007.

As the statistics indicate, with the help of a successful campaign, from 2007 to 2008 the SATURN conference increased revenue 350% and over doubling registration for the event. The plan included no- to low-cost tactics, including LinkedIn group, Google AdWords pay-per-click advertising and viral video.

The transition from 2008 to 2009 will be an evolution of the conference series, with an expanded family of subrands, including SATURN Technology (tools and architecture technology) and the SATURN Network (LinkedIn /user network). With an updated SATURN brand, a redesigned website, and a shift in focus from “Workshop” to premier “Conference,” SATURN 2009 is on course for increased growth.

View the SATURN website online >

/ SEI Background /

The Software Engineering Institute is a federally funded research development center (FFRDC) affiliated with Carnegie Mellon University. The SEI’s mission is to advance the state of practice for software engineering and related disciplines.

Firm: Software Engineering Institute

In an effort to reinvigorate a dated preexisting inventory of DVD presentations, a new introduction was created for adding to the front of all preexisting SEI digital content, and a new production plan was rolled out for all new content.

All previously created editions will be re-packaged with new branding and marketed as the “Classic Collection,” while new content is developed within the family that includes, “Showcase Collection,” and “Educational Collection” presentations.

This approach allowed for a cost-effective way to repurpose old content, bringing the presentation in-line with the SEI’s newly developed corporate branding standards, while also providing a production framework for new content as they move forward.

Promotional trailers were also developed and used for marketing purposes via YouTube.

/ SEI Background /

The Software Engineering Institute is a federally funded research development center (FFRDC) affiliated with Carnegie Mellon University. The SEI’s mission is to advance the state of practice for software engineering and related disciplines.

View the Video Intro:

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View the Promotional Trailer: