My Own Little Rebranding

I have been busy lately trying to get photography complete for the “Impact Equation” capability book, while simultaneously rebranding.

In an effort to simplify, it seemed the right time to revisit and streamline my professional materials, specifically my resume, capabilities book (doubling as work samples) and formats for letterhead, invoices, etc., as they relate to freelance work.

I will make an effort to post more later, but suffice it to say, I have simplified my resume significantly, taking the format from 2 (+ professional references) to 1 (+ professional references). By using a more tightly structured grid, I was able to better organize.

Conway E&S Identity

Conway E&S Identity// Corporate Identity / Design for Print /

Firm: Daniel Pipitone (freelance)

I provide an entire corporate identity solution, including concepts, final logotype, and a full suite of business papers with monarch stationery for executives.Conway E&S Identity

/ Client Background /
Conway E&S is an insurance brokerage located in suburban Wexford, PA, who’s vision is:

To be the best independent insurance wholesaler in the state of Pennsylvania and one of the leading independent insurance wholesalers in the nation.”

Conway E&S is a faith-based business who believes that people are more important than money, and they strive to demonstrate that belief by serving those around us in kindness and with respect.

Visit the Conway E&S website >

Lotuspike Identity / Press Kit

Lotuspike Identity | Press Kit// Corporate Identity / Design for Print /

Firm: Daniel Pipitone (freelance)

The mark, created collaboratively with co-founder / artist and fellow-designer Jeff Kowal.

I was responsible for carrying the identity across an integrated suite of business papers and press kit materials, including pocket folder, one-page press release format and promotional CD and postcard design.

/ Lotuspike Background /
Lotuspike has gone through a transition, from being a hobby for the three founders (myself included) to full-on recording and distribution of progressive ambient and electronic music. Lotuspike’s mission is to provide independent artists a venue for releasing, marketing and distributing their music on a quality medium with mass exposure while retaining the rights, property and integrity of their musical endeavors.

Visit Lotuspike’s Website >