Brand ≠ Logo

March 5th, 2008 by Daniel Pipitone | 1 Comment

Brand ≠ Logo

Over the last week, I have had no fewer than four conversations with coworkers and other designers about how their “Brand” is misused, abused, damaged and confused within their respective organizations. These have been separate and unique conversations about somewhat different topics, although the constant among them has been one central issue…