With a built-in dependency on a third party database and inventory provider, All Foreign Auto Parts needed to approach their site redesign carefully. Taking into account the limitations on their functionality, technology requirements and their connection to their inventory system, we worked together to build an “acquisition point” for those wanting to search for parts using their tools.

Because their database / inventory provider imposed strict restrictions on technology that could be used on their server, I provided All Foreign with a minimal number of pages that functioned as a portal to their third-party-hosted search mechanism. All interface elements and navigational items were built using CSS and a lightweight jQuery gallery.

Visit the All Foreign Auto Parts website >

// All Foreign Auto Parts Background /

All Foreign Auto Parts is a small family-run used auto parts supplier with a big online business. With a very successful eBay storefront, All Foreign has managed to build a very strong national reputation as a quality  parts resource — with experience and reliability — especially among their commercial customers, including dealers and collision shops.

Firm: Daniel Pipitone (freelance)

A fresh identity was created for Revolution Wellness to introduce the health and wellness start-up to potential investors, subscribers and used for all marketing materials, including sales / proof-of-concept presentations.

“Active lifestyle” and “lightness of being” were the watchwords for this identity’s creation. An important requirement was for the mark to become a personality that struggling dieters might be able to connect with on an emotional level easily and without intimidation.

Exercise and nutritional awareness are the keys to this plan, but they make no promises it will be easy. Revolution Wellness offers a strategy for holistic wellness through a total lifestyle shift.

/ RevolutionWellness Background /

RevolutionWellness is the result of one man’s heartfelt desire for wellness. A personal search for a balance in diet, exercise and emotional well being led to a platform from which he could share his research and plan for healthful success.

Visit RevolutionWellness.com >

Firm: Daniel Pipitone (freelance)

At the outset of the project, RevolutionWellness was only an idea on paper. After an extensive logo exploration and settling on an identity and positioning strategy, RevolutionWellness.com (link retired) was created as the vehicle for building the program’s subscriber base.

The website presented the entire plan approach and background research to interested users. It also acted as the initial contact point between plan users and the company, with contact form and planner tools, including a BMI and calorie calculator.

/ RevolutionWellness Background /

RevolutionWellness is the result of one man’s heartfelt desire for wellness. A personal search for a balance in diet, exercise and emotional well being led to a platform from which he could share his research and plan for healthful success.

Visit RevolutionWellness.com > (link retired)