Firm: Daniel Pipitone (Freelance – Pro Bono)

In the third phase of Emmanuel Christian Church’s new branding effort, I have continued my pro bono work for ECC and redesigned their business papers, including basic #10 envelopes, business cards and stationery.

Their identity includes some evocative elements, including rough-edged illustrative segments and other texture detail that were used to tie things closely to the other ECC materials. You can see this connection well when looking at their recently-redesigned bulletin.

This marks the next phase in ECC’s progression towards a complete extension of their newly created identity. We’ll be working towards future goals of signage and the eventual refresh of their website.

Firm: Daniel Pipitone (Freelance)

Following on the heels of a well-received FY07 Annual Report, CASA of Allegheny County again planned an announcement of their milestones for FY08. This time, not surprisingly, a smaller budget necessitated a more straightforward approach to the communication of CASA’s successes for the year.

Using a single-fold standard-sized self mailing postcard, I designed a simple and warm piece featuring kids holding their “grade” for CASA’s performance this past year!

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose — children. They act as a child’s advocate in the courts in situations of abuse, neglect and family-centered issues, when children otherwise would have no voice.

View all the CASA materials >

Visit CASA’s Website >

Firm: Daniel Pipitone (freelance)

For communication with the general public, I created a brochure system for CASA of Allegheny County that used an insert approach. Using die-cut tabs, any in a series of information cards can be substituted for the different types of audiences CASA reaches out to, including potential advocacy volunteers, donors or the general community.

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole  purpose — children. They act as a child’s advocate in the courts in situations of abuse, neglect and family-centered issues, when children would otherwise have no voice.

View all the CASA materials >

Visit CASA’s Website >

Firm: Daniel Pipitone (freelance)

Working directly and closely with the artist, Ben Cox, I was responsible for translating his musical vision across the packaging and artwork for his debut CD, On Water on the Lotuspike music label.

Artists Statement:
“The music on this album rejects the notion that music must make a narrative statement, and instead embraces the idea of music as an organized sonic experience. These pieces are not portraits; they are rather landscapes or still-lifes.”

/ Ben Cox Background /

Ben Cox has been a musician for twenty-five years and a recording engineer for fifteen years. His lifelong interest in music has taken many forms over time, from playing trumpet in jazz bands to singing bass in an informal renaissance music group. His interest in electronic music follows from interest in experimentation with musical formal structures, metrical and rhythmic complexity, and the wide sonic palettes made possible by electronic instruments and electronic manipulation of acoustic sound sources. His musical works reflect these interests, and have been heard in television and radio advertisements, installation projects, and at trade shows, in locations ranging from Indiana to Australia.

Visit Ben Cox on the Lotuspike Website >

Firm: Giant Ideas

I was responsible for design and production of collateral brochures, performance programs and posters based on the illustration of Michael Gibbs.

/ Pittsburgh Opera Background /

Pittsburgh Opera is a world-class opera company with some of the brightest vocal and music talent of our time. Each season is a fresh new lineup of operas, both classics and reinterpretations, presented on a grand scale.

Visit the Pittsburgh Opera Website >

/ Award /
2005 ADDY
Illustration Campaign

Firm: Daniel Pipitone (freelance)

The mark, created collaboratively with co-founder / artist and fellow-designer Jeff Kowal.

I was responsible for carrying the identity across an integrated suite of business papers and press kit materials, including pocket folder, one-page press release format and promotional CD and postcard design.

/ Lotuspike Background /

Lotuspike has gone through a transition, from being a hobby for the three founders (myself included) to full-on recording and distribution of progressive ambient and electronic music. Lotuspike’s mission is to provide independent artists a venue for releasing, marketing and distributing their music on a quality medium with mass exposure while retaining the rights, property and integrity of their musical endeavors.

Visit Lotuspike’s Website >

Firm: The Firm of DeAngelis/Pipitone

For every designer who has ever married, it’s well known we can’t bear the thought of walking through the doors at one of those stationery stores to <GASP> order pre-made invitations and RSVPs!

It’s simply against our principles.

Truly one of the most challenging and rewarding projects for me to date, our wedding invitations were indeed a labor of love–and one worth every minute. Working closely with my wife, formally trained as a writer, we carefully crafted the set of materials working backwards from a fairly complex set of requirements.

/ Solution /

Our wedding was actually a pair of gatherings, both in different locales. While both could be separated easily into two unique events, the guest lists overlapped. Materials for our guests were created in subsets and color coded based on to which event the recipients were invited.

Picking up on an aesthetic and concept based on a handmade journal given as a gift to my wife some years earlier, “Beauty” became the theme. Poetry and textural patterns of Victorian styled vines and leaves, colored in terracotta and deep purples throughout carried the look across an entire suite of materials.

Travel and accommodation information cards, RSVPs, and slip sheets with a general announcement were in each package, wrapped in a colored carrier and finished with a translucent envelope for mailing.

The result was an emotional piece the recipients could immediately connect with, right out of the mailbox.

Firm: Daniel Pipitone (freelance)

For their first-ever annual report, CASA of Allegheny County set out to communicate to an expanded audience of donors, supporters and volunteers. With a careful balance of whimsy and elegance, the report covers CASA’s community impact over the year, as well as their ambitious plan for growth.

Along with emotional and moving stories, statistics and financials, the report announces CASA’s 25-year growth strategy, laying the groundwork for an increasingly widespread advocacy effort.

Equal in importance to the practical information was CASA’s underlying message — planning for their legacy of service to the children and families of Allegheny County was as critical as their current activities.

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole  purpose — children. They act as a child’s advocate in the courts in situations of abuse, neglect and family-centered issues, when children would otherwise have no voice.

View all the CASA materials >

Visit CASA’s Website >

Firm: Daniel Pipitone (freelance)

With strict national identity guidelines to adhere to, CASA of Allegheny County made clever use of their standards to recreate a full set of materials from the ground up.

I was responsible for the design of an updated identity system, including business papers and personal note cards.

This identity was also extended to a refreshed website, quarterly newsletter, corporate brochure, annual report and various other collateral.

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose…children. They act as a child’s advocate in the courts, in situations of abuse, neglect and family-centered issues, when children would otherwise have no voice.

/ Award /
2005 ADDY
Public Service | Campaign Elements

View all the CASA materials >

Visit CASA’s Website >

Firm: Daniel Pipitone (freelance)

I handle all design and production of the Cigar Dinner and Auction materials each year, including invitation, sponsor recognition signage and event program.

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose – children. They act as a child’s advocate in the courts, in situations of abuse, neglect and family-centered issues, when children would otherwise have no voice.

/ Award /
2005 ADDY
Public Service | Campaign Elements

View all the CASA materials >

Visit CASA’s Website >

Firm: Daniel Pipitone (freelance)

I handle all design and production of the CASA of Allegheny County quarterly newsletter.

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose – children. They act as a child’s advocate in the courts, in situations of abuse, neglect and family-centered issues, when children would otherwise have no voice.

/ Award /
2005 ADDY
Public Service | Campaign Elements

View all the CASA materials >

Visit CASA’s Website >

Firm: Daniel Pipitone (freelance)

I handle all design and production of the Spring auction event materials each year, including invitation, sponsor recognition signage and event program.

/ CASA Background /

CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose – children. They act as a child’s advocate in the courts, in situations of abuse, neglect and family-centered issues, when children otherwise would have no voice.

/ Award /
2005 ADDY
Public Service | Campaign Elements

View all the CASA materials >

Visit CASA’s Website >