Published on March 27, 2008 by Daniel Pipitone
// Corporate Identity /
Firm: Daniel Pipitone (freelance)
A fresh identity was created for Revolution Wellness to introduce the health and wellness start-up to potential investors, subscribers and used for all marketing materials, including sales / proof-of-concept presentations.
“Active lifestyle” and “lightness of being” were the watchwords for this identity’s creation. An important requirement was for the mark to become a personality that struggling dieters might be able to connect with on an emotional level easily and without intimidation.
Exercise and nutritional awareness are the keys to this plan, but they make no promises it will be easy. Revolution Wellness offers a strategy for holistic wellness through a total lifestyle shift.
/ RevolutionWellness Background /
RevolutionWellness is the result of one man’s heartfelt desire for wellness. A personal search for a balance in diet, exercise and emotional well being led to a platform from which he could share his research and plan for healthful success.
Visit RevolutionWellness.com >
Published on March 19, 2008 by Daniel Pipitone
// Design for Print /
Firm: Daniel Pipitone (freelance)
Working directly and closely with the artist, Ben Cox, I was responsible for translating his musical vision across the packaging and artwork for his debut CD, On Water on the Lotuspike music label.
Artists Statement:
“The music on this album rejects the notion that music must make a narrative statement, and instead embraces the idea of music as an organized sonic experience. These pieces are not portraits; they are rather landscapes or still-lifes.”
/ Ben Cox Background /
Ben Cox has been a musician for twenty-five years and a recording engineer for fifteen years. His lifelong interest in music has taken many forms over time, from playing trumpet in jazz bands to singing bass in an informal renaissance music group. His interest in electronic music follows from interest in experimentation with musical formal structures, metrical and rhythmic complexity, and the wide sonic palettes made possible by electronic instruments and electronic manipulation of acoustic sound sources. His musical works reflect these interests, and have been heard in television and radio advertisements, installation projects, and at trade shows, in locations ranging from Indiana to Australia.
Visit Ben Cox on the Lotuspike Website >
Published on March 19, 2008 by Daniel Pipitone
// Corporate Identity / Design for Print /
Firm: Daniel Pipitone (freelance)
I provide an entire corporate identity solution, including concepts, final logotype, and a full suite of business papers with monarch stationery for executives.
/ Client Background /
Conway E&S is an insurance brokerage located in suburban Wexford, PA, who’s vision is:
“To be the best independent insurance wholesaler in the state of Pennsylvania and one of the leading independent insurance wholesalers in the nation.”
Conway E&S is a faith-based business who believes that people are more important than money, and they strive to demonstrate that belief by serving those around us in kindness and with respect.
Visit the Conway E&S website >
Published on March 17, 2008 by Daniel Pipitone
// Design for the Web /
Firm: Giant Ideas
I handled all asset design and maintenance of the Pittsburgh Opera website for the 2005–2006 seasons. Much of the artwork is based on the illustration of Michael Gibbs.
/ Award /
2005 ADDY
Illustration Campaign
View all Pittsburgh Opera Materials >
/ Pittsburgh Opera Background /
Pittsburgh Opera is a world-class opera company with some of the brightest vocal and music talent of our time. Each season is a fresh new lineup of operas, both classics and reinterpretations, presented on a grand scale.
Visit the Pittsburgh Opera Website >
Published on March 11, 2008 by Daniel Pipitone
// Design for Print /
Firm: Giant Ideas
I was responsible for design and production of collateral brochures, performance programs and posters based on the illustration of Michael Gibbs.
/ Award /
2005 ADDY
Illustration Campaign
/ Pittsburgh Opera Background /
Pittsburgh Opera is a world-class opera company with some of the brightest vocal and music talent of our time. Each season is a fresh new lineup of operas, both classics and reinterpretations, presented on a grand scale.
Visit the Pittsburgh Opera Website >
Published on February 27, 2008 by Daniel Pipitone
// Design for the Web /
Firm: Daniel Pipitone (freelance)
I was responsible for end-to-end conceptualizing, design, image production and construction of all pages.
/ RevolutionWellness Background /
RevolutionWellness is the result of one man’s heartfelt desire for wellness. A personal search for a balance in diet, exercise and emotional well being led to a platform from which he could share his research and plan for healthful success.
Visit RevolutionWellness.com >
