Published on July 11, 2008 by Daniel Pipitone
// Corporate Identity /
Firm: Daniel Pipitone (freelance)
Taking into account the founder’s “vision,” an identity was created surrounding the idea of that Vision Marketing Group (VMG) is committed to working with clients who “understand the value of strategic thinking and appreciate how far our vision can take them.”
With this in mind, an identity was created to help launch VMG into their market with a clear focus and the ability to make an immediate emotional connection with potential clients. An enlightened feel and emotive “sunburst” graphical approach carry the identity.
/ VMG Background /
While their roots are planted in Western Pennsylvania, Vision Marketing Group’s reach extends far beyond. From their base in Punxsutawney, and with offices just outside Pittsburgh, the founder and his three sons work with an array of specialists in fields from branding to broadband, from market positioning to multimedia, from copywriting to corporate identity.
Visit VMG on the web >
Published on March 27, 2008 by Daniel Pipitone
// Corporate Identity /
Firm: Daniel Pipitone (freelance)
A fresh identity was created for Revolution Wellness to introduce the health and wellness start-up to potential investors, subscribers and used for all marketing materials, including sales / proof-of-concept presentations.
“Active lifestyle” and “lightness of being” were the watchwords for this identity’s creation. An important requirement was for the mark to become a personality that struggling dieters might be able to connect with on an emotional level easily and without intimidation.
Exercise and nutritional awareness are the keys to this plan, but they make no promises it will be easy. Revolution Wellness offers a strategy for holistic wellness through a total lifestyle shift.
/ RevolutionWellness Background /
RevolutionWellness is the result of one man’s heartfelt desire for wellness. A personal search for a balance in diet, exercise and emotional well being led to a platform from which he could share his research and plan for healthful success.
Visit RevolutionWellness.com >
Published on March 19, 2008 by Daniel Pipitone
// Corporate Identity / Design for Print /
Firm: Daniel Pipitone (freelance)
I provide an entire corporate identity solution, including concepts, final logotype, and a full suite of business papers with monarch stationery for executives.
/ Client Background /
Conway E&S is an insurance brokerage located in suburban Wexford, PA, who’s vision is:
“To be the best independent insurance wholesaler in the state of Pennsylvania and one of the leading independent insurance wholesalers in the nation.”
Conway E&S is a faith-based business who believes that people are more important than money, and they strive to demonstrate that belief by serving those around us in kindness and with respect.
Visit the Conway E&S website >
