Following on the heels of a well-received FY07 Annual Report, CASA of Allegheny County again planned an announcement of their milestones for FY 08. This time, not surprisingly, a smaller budget necessitated a more straightforward approach to the communication of CASA’s successes for the year.
Using a single-fold standard-sized self mailing postcard, I designed a simple and warm piece featuring kids holding their “grade” for CASA’s performance this past year!
/ CASA Background /
CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose — children. They act as a child’s advocate in the courts in situations of abuse, neglect and family-centered issues, when children otherwise would have no voice.
A short slideset I was asked to put together for a guest talk at Duquesne University. It briefly defines branding and offers a few examples of my perspectives on “Brand Families” and “Brand Voice.”
To support newly upgraded and enhanced security within the SEI’s main building in the Oakland area of Pittsburgh, a glass enclosure was installed with security badge access points. With a great opportunity for a branded environment, I have designed an application of the SEI signature for the glass and installed using a “frosted” vinyl application.
/ SEI Background /
The Software Engineering Institute is a federally funded research development center (FFRDC) affiliated with Carnegie Mellon University. The SEI’s mission is to advance the state of practice for software engineering and related disciplines.
I was responsible for all concepts, design and production coordination for the CASA Volunteer Poster series, used to recruit potential advocacy volunteers and donors. / Award / 2005 ADDY Public Service | Campaign Elements
/ CASA Background /
CASA of Allegheny County is a truly special client. CASA works hard for one sole purpose…children. They act as a child’s advocate in the courts, in situations of abuse, neglect and family-centered issues, when children otherwise would have no voice.
I was responsible for TV campaign art direction, as well as writing, and production coordination of radio promotional spots. This includes overseeing sound design and VO.
/ Heinz Background /
Heinz. Need I say more? The world leader in premium condiments, and always an eye on the end zone!
/ Award /
// Broadcast / Branding /
HRZ :30 TV [0:30m]: 
HRZ :30 Radio [0:30m]: 
