Firm: Daniel Pipitone (freelance)

At the outset of the project, RevolutionWellness was only an idea on paper. After an extensive logo exploration and settling on an identity and positioning strategy, RevolutionWellness.com was created as the vehicle for building the program’s subscriber base.

The website presented the entire plan approach and background research to interested users. It also acted as the initial contact point between plan users and the company, with contact form and planner tools, including a BMI and calorie calculator.

/ RevolutionWellness Background /

RevolutionWellness is the result of one man’s heartfelt desire for wellness. A personal search for a balance in diet, exercise and emotional well being led to a platform from which he could share his research and plan for healthful success.

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